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Save a Dog’s Life

THIS IS AUGUSTUS.
 
With­out the assis­tance of five new Extra­tone sub­scribers with­in the next five hours, he will die.

We’re com­mit­ted to our mis­sion of deliv­er­ing one-of-a-kind fea­tures and pod­casts in a unique­ly com­pelling pack­age, free of belit­tling pol­lu­tants like pay­walls and adver­tis­ing. Unfor­tu­nate­ly - like all great caus­es - ours requires sac­ri­fice.
 
We’ve dis­cussed inter­nal­ly how we could max­i­mize val­ue to those who decide to sup­port our pub­li­ca­tion with their hard-earned cash, each month. We knew we want­ed our first pledge dri­ve” to be some­thing pow­er­ful and unique - like noth­ing anybody’s ever done before. We thought about what moti­vat­ed our read­er­ship - what could we add to make sub­scrib­ing a reward­ing expe­ri­ence? Obvi­ous­ly, the knowl­edge that one has sup­port­ed the future of inde­pen­dent media hasn’t been cut­ting it.
 
Even­tu­al­ly, we decid­ed it’d be a sure bet to threat­en the great­est pio­neer­ing con­tent of the cir­cus web: pets!
Gus (short for Augus­tus) is a twelve-year-old pure­bred Cock­er Spaniel who’s life has soured a bit from old age. He’s lost most of his hear­ing and his vision’s not what it used to be thanks to two very large cataracts. He spends his alone time piti­ful­ly wait­ing for his own­ers to come back, but per­forms lit­tle func­tion for them - his com­pan­ion­ship is fick­le, and heav­i­ly-depen­dent on the prospect of a meal. Despite con­stant crit­i­cism from those who know him, we do not believe he deserves to be killed in front of the peo­ple he loves.
 
If you agree, and would like to be part of our effort to save him, please con­sid­er the sub­scriber tiers on our Patre­on.
 
We are not mer­ci­less: even the entry Vis­i­tant” lev­el will count as one of the FIVE SUBSCRIPTIONS NEEDED TO SPARE HIM before tomor­row morn­ing, (August 12th) at 1:45AM Cen­tral Stan­dard Time.
 
Reg­u­lar updates will be post­ed on Twit­ter and Face­book.
 
Make the right deci­sion and spread the word - help keep this poor pup alive.